Suraj Kapoor

Suraj Kapoor, creator of Pointer, a highly successful newsletter for engineering leaders with 40,000 subscribers, discusses the art of curation and how it’s evolved over the past decade. He shares insights on transforming a side hustle into a six-figure business and the intricacies of attracting premium advertisers. Suraj highlights the challenges posed by AI on content curation and the importance of analytics for identifying popular content. With a focus on authenticity, he reveals strategies for building a high-value audience while navigating the crowded newsletter landscape.