Sunil Raina

Sunil Raina, the Managing Director of Lava International Limited, shares his insights on India's smartphone landscape. He discusses the fierce competition brought on by Chinese brands and how Lava navigated the crisis by focusing on feature phones. Raina emphasizes the importance of integrity, consumer expectations, and the evolving role of celebrity endorsements, especially with figures like Virat Kohli. He also highlights the branding strategies within the IPL and the cultural nuances shaping the telecom industry in India.