Sunil Agrawal

Founder and CEO of VGL Group, a publicly traded holding company that includes Shop LC; experienced jewelry manufacturer and retail operator who built a multi-hundred million dollar omni-channel business and leads the company's TV-to-DTC transition.

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Oct 20, 2025 • 55min

What It REALLY Takes To Build A $400M Business (With Sunil Agrawal)

Sunil Agrawal, the founder and CEO of VGL Group, shares insights from scaling a publicly traded company generating $400 million. He reveals his deep discount strategy that prioritizes brand trust while cleverly mixing low and high price points. Sunil discusses the importance of in-house manufacturing in India, his shift from TV to DTC marketing, and how constant learning fuels his leadership. With a goal of reaching $1M/month in ad spend, he emphasizes the need for CEOs to understand digital to hire effectively and cultivate a purpose-led company culture.

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