Sundar Swaminathan, former Growth Marketing Data Science Lead at Uber and author of the experiMENTAL newsletter, shares his wealth of knowledge on marketing effectiveness and data-driven decisions. He reveals that Facebook ads provided zero incremental value for Uber, helping save $30 million annually. Sundar discusses mastering incrementality testing and the importance of A/B testing for small companies. He emphasizes the balance between marketing ROI and growth while sharing insights on effective brand strategies and the joys of navigating parenthood in Amsterdam.

Fractional Growth Executive Sundar Swaminathan shares his experience freelancing and the importance of autonomy and flexibility. He discusses his expertise in data science and his growth strategy of networking and referrals. The podcast also covers transitioning from marketing to startups, exploring career options, strategies for managing stress, and casual conversations about expenses, TV shows, favorite restaurants in Amsterdam, and favorite animals.