Summer Craig
Founder of Craig Group, a growth advisory firm specializing in helping private equity portfolio companies achieve their revenue goals. She transitioned from corporate marketing roles to build a 23-person consultancy.
Best podcasts with Summer Craig
Ranked by the Snipd community
12 snips
Jan 20, 2025 • 41min
This $150,000 Rule Fuels Her Consulting Firm with Summer Craig
Summer Craig, founder of Craig Group, shares her transition from corporate marketing to launching a successful consultancy specializing in private equity revenue growth. She highlights a critical gap in connecting marketing spend to revenue metrics. Summer discusses how her first client was her former employer and the importance of strategic networking. She also dives into tracking key financial metrics like customer acquisition costs and adapting messaging to resonate with the financial world, offering valuable insights for aspiring consultants.
Jan 19, 2025 • 21min
270: Overcoming Imposter Syndrome with Summer Craig
In this conversation with Summer Craig, President and CEO of the Craig Group, she shares her insights on overcoming imposter syndrome. Drawing from her expertise in digital marketing, she highlights the power of recognizing and leveraging personal strengths. Summer discusses how vulnerability in leadership can build trust and enhance credibility. Using her mountain climbing experiences as metaphors, she illustrates how challenges foster resilience and growth, emphasizing the importance of support networks, especially for women leaders.
