Summer Craig

Summer Craig, founder of Craig Group, shares her transition from corporate marketing to launching a successful consultancy specializing in private equity revenue growth. She highlights a critical gap in connecting marketing spend to revenue metrics. Summer discusses how her first client was her former employer and the importance of strategic networking. She also dives into tracking key financial metrics like customer acquisition costs and adapting messaging to resonate with the financial world, offering valuable insights for aspiring consultants.

In this conversation with Summer Craig, President and CEO of the Craig Group, she shares her insights on overcoming imposter syndrome. Drawing from her expertise in digital marketing, she highlights the power of recognizing and leveraging personal strengths. Summer discusses how vulnerability in leadership can build trust and enhance credibility. Using her mountain climbing experiences as metaphors, she illustrates how challenges foster resilience and growth, emphasizing the importance of support networks, especially for women leaders.