Sumantro Das

Marketing professor Jeff Shulman and advisory board members welcome experts Adam Grupp, Greg Young, Sumathi Kadambi, Marily Nika, and Sumantro Das to discuss decision-making in product management. They cover different styles of decision-making, the cost of failing to make decisions, creating metrics, building an ecosystem of experts, favorite decision-making matrices, sourcing new ideas, unconventional ideas, and decision-making frameworks and strategies.