Sukeena Rao, co-founder of Luminaire, a London-based personal shopping firm, discusses the rise of Very Important Customers (VICs) in the luxury market. She notes a shift from celebrity-dominated shopping to a quieter, curated experience for affluent individuals who prefer discretion. Rao highlights the evolving needs of VICs, who seek personal connections and exclusive access to beauty and wellness brands. The conversation reveals how this demographic shapes luxury trends and emphasizes the importance of personalized client relationships in contemporary luxury consumption.
