Sue S. Chan is an expert marketer, brand builder, and all-around busy bee on the global food scene. She was Momofuku’s first brand director, and in this episode we go back to her time helping to build the David Chang empire (and figuring out how to tell DC what to do). She later founded her own agency, Care of Chan, which has become a go-to for major fashion and retail brands looking to engage with the food world. Her current clients include A24, NYT Cooking, Gucci Osteria, Nike, J.Crew, and Hermam Miler. This conversation is fast and furious, but we always pause when Sue has a restaurant to talk about. We so enjoyed catching up with a real food-world one of one, and we hope you enjoy it too.Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you.MORE FROM SUE CHAN:The Food-World Entrepreneur Who Loves Clear Heels [The Cut]Mermaid Spa Brooklyn [CoC]Breaking Down with Sue Chan [Busyboy]FOLLOW, FOLLOW, FOLLOW:instagram.com/sueperchaninstagram.com/mattrodbardinstagram.com/tasteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sue S. Chan, an expert marketer and former brand director at Momofuku, shares her journey building culinary brands and the challenges she faced. PJ Vogt, host of Search Engine, dives into his coffee debacle and sushi fraud explorations. They discuss food culture's evolution in NYC, personal culinary mishaps, and the competitive beverage landscape, including the rise of innovative non-alcoholic drinks. Their lively chat also touches on beloved local grocery chains and unforgettable meals, painting a vibrant picture of today's food scene.