Sue Jacobson

Longtime friend of the host and CEO with a background in communications; featured as the episode's guest sharing personal stories about friendship, illness, and recovery.

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Jan 20, 2026 • 32min

Three Words That Can Change Your Life. Say Them Today.

Sue Jacobson, a communications CEO and longtime friend of Suzy Welch, shares profound insights on friendship and resilience. They discuss the concept of 'mattering' and the three key practices: Noticing, Affirming, and Needing. Through personal stories, including a near-death experience, they reveal the importance of vulnerability in relationships. The conversation balances heartfelt moments with humor, demonstrating how to strengthen connections and become more impactful individuals.

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