Sudeshana Ray

Sudeshana Ray, a reporter from The Ken who investigated the budget skincare market, shares her insights into the rapid evolution of skincare post-pandemic. She discusses how legacy brands like Ponds have been overshadowed by a wave of new direct-to-consumer brands. The conversation reveals what it truly takes to launch a skincare line today—just a month, contract manufacturers, and savvy marketing. Sudeshana also dives into consumer awareness around ingredient transparency and the operational challenges brands face in this competitive landscape.