Suchi Parikh
Creative director and Director of Storytelling at PayPal with a background leading global sales content at Apple, specializing in translating complex product innovation into clear, persuasive stories that drive business outcomes.
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Jan 28, 2026 • 54min
Ep. 60 - The Storytelling Skill Business Leaders Underestimate - Suchitra Parikh
Suchi Parikh, creative director and Director of Storytelling at PayPal who previously led global sales content at Apple, discusses clear persuasion in business communication. She covers why presentations fail, the power of a single-word anchor, structuring stories around purpose-problem-solution, designing for emotional shifts in journeys, and practical checks like anchoring, empathy, and rehearsal.
