Su Wai

Su Wai, an accomplished entrepreneur and author, shares her journey of pivoting from a physical store to e-commerce during the pandemic. She discusses how to identify profitable niches using tools like Google Trends. Su explains the pros and cons of various platforms such as Amazon and Etsy. She emphasizes the importance of building optimized product listings and leveraging AI for efficiency. Additionally, Su highlights the lifestyle benefits of running an online business, making it a valuable resource for anyone considering an e-commerce venture in 2024.