Stuart Schuffman

Founder and face of Broke-Ass Stuart, who turned a self-published San Francisco zine into a local media brand, books, and TV work; longtime local writer and cultural commentator.

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Oct 10, 2025 • 37min

How a San Francisco print zine evolved into a thriving local blog

Stuart Schuffman, the witty founder of Broke-Ass Stuart, recounts his journey from an early 2000s DIY zine to a beloved local media brand in San Francisco. He shares how he self-distributed his first guide while juggling day jobs, leading to a book deal and media recognition. The conversation dives into evolving into online content, navigating ad sales, and embracing video formats. Stuart also discusses his recent venture into local news and activism, as well as maintaining community engagement through Patreon and events.

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