Stuart Jenkins

In this engaging conversation, footwear innovator Stuart Jenkins shares his journey from Olympic Trials marathoner to entrepreneur focused on turning waste into high-performance shoes. He discusses the powerful mindset of preparation, revealing his 1,000:1 principle. Stuart recounts overcoming 94 rejections to license ideas at Reebok and emphasizes the importance of sustainability in commercial success. He reimagines foam waste as a valuable resource, illustrating the innovative spirit and patience needed to thrive in the industry, while stressing the need for quality and market appeal.