Stuart Godwin

Stuart Godwin, Managing Director of Lamington Group, reveals how his team increased direct bookings to over 50%. He discusses the innovative Room 2 concept, blending serviced apartments and traditional hotels to cater to diverse guests. Godwin emphasizes the importance of a user-friendly booking engine, reducing friction in reservations. He also shares insights into the Hometown Club loyalty program, which fosters brand loyalty with instant rewards. Tune in for valuable strategies on enhancing the guest experience through technology!