Stijn (Stan) Christiaens, Co-founder and Chief Data Citizen at Collibra, dives into the transformative world of data monetization. He explains the pivotal role of the Chief Data Citizen in fostering a data-driven culture. The discussion reveals why treating data as an asset is crucial yet often neglected by companies. Stan touches on the complexities of monetizing data, emphasizing that selling data is the least common method. He also explores the significance of structured frameworks in bridging the gap between data management and financial success.