Steven van Vessum

Steven van Vessum, VP of Content at Conductor, shares insights from the latest State of SEO report. He discusses how evolving search algorithms and user behaviors are reshaping online strategies. The conversation highlights the transformative role of AI in enhancing SEO rather than replacing jobs. They address the importance of adaptability and tailored consulting approaches for effective SEO. As 2025 approaches, the need for collaboration and soft skills in SEO teams becomes paramount, setting the stage for new trends in the digital marketing landscape.