Steven van Vessum

VP of Content at Conductor, a leading SEO software company. He offers insights into the latest SEO trends and strategies based on Conductor's State of SEO report.

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Jan 29, 2025 • 23min

The State Of SEO (Report)

Steven van Vessum, VP of Content at Conductor, shares insights from the latest State of SEO report. He discusses how evolving search algorithms and user behaviors are reshaping online strategies. The conversation highlights the transformative role of AI in enhancing SEO rather than replacing jobs. They address the importance of adaptability and tailored consulting approaches for effective SEO. As 2025 approaches, the need for collaboration and soft skills in SEO teams becomes paramount, setting the stage for new trends in the digital marketing landscape.