Steven Meyers, a marketing professional at Babbel, dives into innovative offline strategies for promoting a language learning app. He discusses the potential of traditional media like radio and TV to reach lucrative, non-digital audiences. Meyers emphasizes the importance of measuring offline marketing through diverse methods and creating user-centered metrics that focus on learner success. He also challenges the effectiveness of freemium models, suggesting a hard paywall to enhance user commitment and improve retention rates.