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Steven Liss
CEO and co-founder of OpenAds, an AI-native advertising company focused on contextual targeting and generative creative for programmatic display, interviewed about AI strategies and IAB standards.
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Nov 21, 2025
• 52min
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
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Steven Liss, CEO and co-founder of OpenAds, dives into the evolution of AI in advertising, detailing their shift from AI chat placements to enhancing display ads with contextual targeting. He highlights how improved language models are reshaping contextual intelligence, boosting ad relevance. Liss shares insights on building an AI-native DSP and the importance of unifying signals through AdCP, while emphasizing the potential of AI-generated creatives. The interview reveals the challenges of embedding interoperability and the need for collaborative standards in the industry.
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