Steven Liss
CEO and co-founder of OpenAds, an AI-native advertising company focused on contextual targeting and generative creative for programmatic display, interviewed about AI strategies and IAB standards.
Best podcasts with Steven Liss
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14 snips
Dec 3, 2025 • 36min
OpenAds’ Steven Liss on Which AI Advertising Pitches Are Landing
Steven Liss, CEO and co-founder of OpenAds, shares insights on leveraging AI to revolutionize open-web advertising. He discusses the importance of openness in ad tech and how AI can enhance performance through context rather than identity. Liss humorously likens AI's potential in unlocking publisher value to fracking and outlines different sales strategies for SMBs versus large brands. He emphasizes the need for quality in formats and warns of risks for pure-play ad tools as larger platforms emerge. Liss optimistically believes AI can significantly boost ad efficacy and help publishers regain revenue.
13 snips
Nov 21, 2025 • 52min
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Steven Liss, CEO and co-founder of OpenAds, dives into the evolution of AI in advertising, detailing their shift from AI chat placements to enhancing display ads with contextual targeting. He highlights how improved language models are reshaping contextual intelligence, boosting ad relevance. Liss shares insights on building an AI-native DSP and the importance of unifying signals through AdCP, while emphasizing the potential of AI-generated creatives. The interview reveals the challenges of embedding interoperability and the need for collaborative standards in the industry.
