Steven Kalifowitz, CMO of Crypto.com, shares his journey from HBO to one of crypto's leading brands. He dives into the art of transforming a brand amid regulatory hurdles and discusses managing million-dollar marketing budgets. There's insight on differentiating casual from heavy users and leveraging live sports for visibility. Kalifowitz also debunks myths around NFTs and explores the importance of authenticity in branding. His expertise in managing brand narratives shines as he emphasizes the need for constant engagement and strategic partnerships to foster trust.