Steven Hilding

In a captivating discussion, Steven Hilding, Vice President of Revolutionizing Microtargeted Campaigns, unveils the secrets behind successful political campaigns. He dives into the powerful role of big data and analytics, exploring how microtargeting is reshaping elections by tailoring messages to key demographics. Steven highlights the Wyoming Freedom Caucus's data-driven successes, and he addresses the challenges of engaging an increasingly disengaged electorate. Plus, he reveals how technology is transforming political advertising strategies for the future.