Steven Forth, CEO of Ibbaka, discusses the future of pricing, focusing on AI's impact and value dynamics. Topics include custom packaging solutions, the role of AI in pricing, and the evolving roles of pricing professionals. Highlights include platform pricing challenges, generative AI, and the importance of AI integration in pricing practices.

Steven Forth, CEO of Ibbaka strategic pricing firm, discusses challenges of pricing AI due to limited data availability. Importance of shortening time to build value models for pricing. Topics covered include complaints about AI, transparency in establishing price point, language models and software advancements in AI pricing, and the potential disruption of Google Workspace by Microsoft's Copilot.