Steven Aldrich

Co-CEO and Co-Founder of Ragnarok NYC, a full-service martech agency working with well-known brands. Expert in martech strategy and the impact of AI.

Best podcasts with Steven Aldrich

Ranked by the Snipd community

Nov 5, 2024 • 1h 6min

144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis

Join Steven Aldrich, Co-CEO and Co-Founder of Ragnarok NYC, a martech agency that collaborates with top brands, as he unpacks the evolving landscape of marketing technology. He emphasizes the significance of aligning tech choices with real business value rather than chasing fleeting features. The discussion touches on the impact of AI in marketing, balancing automation with human insight, and the necessity of understanding user needs when selecting tech solutions. Steven's insights offer a compelling approach to navigating today's chaotic martech world.