Join Steven Aldrich, Co-CEO and Co-Founder of Ragnarok NYC, a martech agency that collaborates with top brands, as he unpacks the evolving landscape of marketing technology. He emphasizes the significance of aligning tech choices with real business value rather than chasing fleeting features. The discussion touches on the impact of AI in marketing, balancing automation with human insight, and the necessity of understanding user needs when selecting tech solutions. Steven's insights offer a compelling approach to navigating today's chaotic martech world.