Steve Yates

CEO and founder of Prime Guidance with multi-decade retail and e-commerce experience, formerly working for Amazon, Dick's Sporting Goods, and eBay Enterprise, advising brands on marketplace strategy and Amazon optimization.

Best podcasts with Steve Yates

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Dec 25, 2025 • 17min

Throwback: Build a Multi-Channel E-Commerce Empire beyond Amazon

Steve Yates, CEO of Prime Guidance and former retail strategist at Amazon, shares his insights on scaling e-commerce brands. He emphasizes optimizing your Amazon presence before branching out to other marketplaces like Walmart and eBay. Steve advises launching a direct-to-consumer website early to build customer loyalty and enhance your brand's visibility. He discusses key optimization strategies for Amazon listings, the importance of targeted advertising, and tools for tracking performance, ensuring brands grow efficiently and profitably.

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