Steve Waugh

In this engaging discussion, Steve Waugh, a legendary enterprise software salesperson with a remarkable track record at companies like Blade Logic and BMC, shares his insights on closing big deals. He emphasizes the critical mindset for success, the importance of identifying champions and detractors, and how to articulate value over cost to influence executives. Steve also dives into the necessity of strong executive support and navigating internal challenges while mastering the art of building relationships, making this a goldmine for aspiring sales professionals.