Steve Voith

Steve Voith, VP of Revenue Marketing at Kyriba, shares his journey from a novice marketer to a demand generation expert with years of insight from in-house roles and agencies like Refine Labs. He discusses the rise of CRM technologies and their impact on lead management. Steve emphasizes the need for adaptability, effective communication, and data-driven decisions in marketing. He also critiques the complexities of attribution models and highlights the importance of peer networks and resources for growth marketers in today's fast-changing landscape.