Steve Varsano

Steve Varsano, the founder of The Jet Business, shares his unique journey in corporate aviation, from lobbying to closing high-stakes deals. He highlights the transition from friendship to business, emphasizing the importance of authentic connections. The podcast dives into the art of negotiation and the shift towards educating clients in a changing market landscape. Varsano discusses the evolving demographics of corporate jet owners and the influence of ego in business, offering valuable lessons on personal branding and building relationships in this exclusive industry.

In this engaging discussion, Steve Varsano, founder of The Jet Business, shares his expertise on the private jet market. He highlights the shift in mindsets among the ultra-wealthy, where passion overshadows money in achieving lasting success. Steve recounts a gripping story of a life-threatening jet sale that taught him invaluable lessons on trust and resilience. He emphasizes the importance of genuine relationships and adaptability in business, while offering insights on how to create your own lucky breaks—an essential guide for aspiring entrepreneurs.

Steve Varsano, a trailblazer in the luxury aviation industry who embarked on his career at 55, shares his remarkable insights into selling multi-million dollar jets. He discusses high-stakes negotiations with billionaires, emphasizing the need to take ego out of the equation. Varsano reveals the resilience required in entrepreneurship, recounting his journey from private equity to aviation. He highlights the importance of networking and personal connection, while offering pearls of wisdom on navigating challenges and inspiring future disruptors.