Steve Toth

Steve Toth, founder of Notebook.agency and an expert in Generative Engine Optimization (GEO), delves into the future of traffic strategies. He discusses the decline of traditional SEO and the rise of AI-driven traffic sources like ChatGPT. Steve shares eye-opening experiences with inaccurate AI information and strategies to influence chatbot representations of brands. Discover why optimizing for specific consumer questions is more crucial than ever, alongside practical tips for adapting to this rapidly evolving landscape.

In this insightful discussion, Steve Toth, an SEO expert and founder of SEO Notebook, reveals how a brand-first strategy can revolutionize AI SEO. He emphasizes how optimizing for brand keywords is crucial for visibility on platforms like ChatGPT. Toth introduces the Truth Alignment Framework, shares hacks for crafting compelling press releases, and highlights innovative tactics like compact keywords for better conversions. With practical tips on enhancing brand presence for AI interpretation, this conversation is a must-listen for anyone serious about mastering modern SEO.