Steve Toth

Steve Toth, founder of Notebook.agency and an expert in Generative Engine Optimization (GEO), delves into the future of traffic strategies. He discusses the decline of traditional SEO and the rise of AI-driven traffic sources like ChatGPT. Steve shares eye-opening experiences with inaccurate AI information and strategies to influence chatbot representations of brands. Discover why optimizing for specific consumer questions is more crucial than ever, alongside practical tips for adapting to this rapidly evolving landscape.