Steve Stano

Steve Stano, a marketing leader at Morgan Stanley, shares insights on transforming perceptions of marketing within organizations. He highlights the importance of using data to articulate marketing’s value as a growth driver rather than a cost center. The conversation delves into modern account-based marketing tactics, emphasizing nurturing relationships over traditional lead tracking. Stano also discusses the necessity for quality engagement metrics and effective internal storytelling to align marketing with corporate objectives. Tune in for actionable strategies that can benefit marketers at any level.