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Steve Stagner
CEO of Crete, an AI-powered roll-up focused on modernizing the accounting industry, and former CEO of Mattress Firm who scaled the company to a Fortune 500-level business.
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Jun 24, 2025
• 38min
Steve Stagner on Building Crete's $500 Million AI Roll-up to Modernize Accounting
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In this conversation, Steve Stagner, the CEO of Crete and former CEO of Mattress Firm, shares his insights on transforming the accounting industry with AI. He emphasizes the importance of 'People, Process, Technology' for successful AI adoption. Stagner highlights how firms ignoring AI risk losing ground, while Crete's innovative partner equity model helps preserve firm culture. He discusses impressive efficiency gains achieved through AI in trial balance normalization and audit testing, and the vital role of humans in validating AI outputs for accounting integrity.
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