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Steve Smith
Global Brand Manager at Castelli, responsible for product direction and brand strategy, with deep involvement in cycling apparel R&D and team sponsorships.
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Nov 20, 2025
• 1h 11min
Old Soul, New Tech: Castelli’s Blend of History and Innovation With Steve Smith
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In this engaging discussion, Steve Smith, Global Brand Manager at Castelli, dives into the evolving landscape of cycling apparel. With insights into the hurdles new brands face and the booming market trends fueled by COVID, he shares the story behind their iconic Gabba jacket and its impact on pro cycling. Steve also touches on the emotional weight of rider safety, the growing popularity of gravel riding, and exciting new products like the Gabba Race and Profetto Rossa, engineered for unparalleled performance and breathability.
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