Steve Sanders

Steve Sanders, a brand and marketing expert with a rich history at Zillow and Pacaso, shares invaluable insights on real estate branding. He dives into consumer research surrounding iBuyers, discussing the critical role of branding and differentiation. Listeners will learn what consumers truly seek from agents and how some iBuyers are getting it right. Sanders also analyzes Homes.com and CoStar's strategies, and highlights the unique branding approach for Pacaso, emphasizing emotional connections and clear messaging.