Steve Ruffley, a seasoned trader and author of 'The Pro Retail Trader,' delves into the psychological hurdles retail traders face, especially when shifting from demo accounts to real trading. He discusses the emotional ties to money and time, emphasizing adaptability and emotional management. Ruffley shares insights on avoiding common pitfalls, refining trading styles, and personalizing strategies for better outcomes. He also touches on his self-publishing journey, aiming to support traders in achieving professional-level returns.