Steve Ridout

Steve Ridout, the founder of ReadLang, transformed his own struggles with learning Spanish into a thriving language learning tool. He shares his remarkable journey from launching ReadLang to selling it, and then buying it back at a fraction of the original price. The conversation highlights his success with word-of-mouth marketing, challenges of operating as a solo founder, and the balance between product development and marketing. Ridout also reflects on pricing strategies and the surprising correlation between his productivity and revenue growth.