Steve Richard

Steve Richard, SVP of Revenue and Enablement at Mediafly, shares over 20 years of sales development expertise. He discusses the evolving role of Sales Development Representatives (SDRs) and the need for adaptability in today's tech-driven market. Richard emphasizes personalized outreach to combat skepticism and shares the innovative 'three by three' research method for effective prospecting. He also explores the role of AI in sales, balancing automation with human skills, while offering actionable tips to enhance sales performance.