Steve Radt

Steve Radt, Head of Sales for North America at Norton Motorcycles, brings a wealth of experience from Ducati and Polestar. He shares his journey from managing a dealership in Manhattan to reviving the iconic Norton brand. Radt discusses the art of captivating motorcycle sales through storytelling and customer experience. He delves into the evolution of Ducati, the challenges of transitioning to electric vehicles, and the innovative strategies driving Norton's resurgence in the U.S. market. Passion for motorcycles runs deep in his narrative!