Steve Munn

Steve Munn, a former pro hockey defenseman turned commercial risk advisor, shares his unique perspective on cold calling. He draws parallels between facing rejection in sales and absorbing hits on the ice, emphasizing the importance of mindset. Munn discusses the fear of judgment and imposter syndrome in sales, suggesting that persistence transforms 'no' into 'not yet.' He also highlights the value of client relationships and the strategies that have helped him succeed in both hockey and sales, making intimidating cold calls feel more manageable.