Steve McCluskey

Steve McCluskey brings a wealth of experience from IBM and various leadership roles in tech to discuss data-driven sales leadership. He emphasizes the importance of a foundational playbook before diving into metrics. Steve highlights the need to balance activity with outcomes and introduces the 'Magnificent Seven' principle for coaching. He also stresses creating a simple operating rhythm and adapting strategies to the buyer's journey, all while ensuring managers understand accountability in metrics to drive performance.