Hank Westerkamp, Chief Sales Officer, shares his insights on boosting machine shop visibility and unique positioning in a competitive market. Alongside him, Steve Mazza, Chief Revenue Officer, unveils strategies for prioritizing sales growth and robust customer follow-up. They delve into the misconceptions about new customers, the power of systematic follow-ups, and how effective quoting can impact revenue. Both guests emphasize relationship-building as the cornerstone of sustainable business growth, making a compelling case for smart engagement and strategic marketing.
