Steve Kovach, an expert in artificial intelligence, discusses Apple's innovative AI strategy, which offers features included with new products, potentially changing the game for monetization. He analyzes the lack of successful consumer-facing AI applications in the market and ponders if Apple's approach will succeed. The conversation shifts to OpenAI's new Search GPT, a tool that aims to rival Google by providing real-time information, reshaping user searches, and enhancing engagement within its ecosystem.
