Steve Koonin

In this engaging conversation, Steve Koonin, a marketing and sports executive renowned for his innovative leadership at Coca-Cola and the Atlanta Hawks, shares his insights on creating a culture of innovation. He discusses transforming the Hawks' branding to appeal to younger audiences and the importance of risk-taking in marketing. Steve emphasizes empowering teams, rewarding creativity, and learning from failures. He also highlights community impact through initiatives like building basketball courts and advocates for a servant leadership approach that values chemistry over just skills.