Steve Kerr, an expert on reward systems and organizational behavior, discusses the pitfalls of flawed reward systems that can lead to irrational employee behaviors. He illustrates his points using B.F. Skinner's theories and shares a three-step process for realigning these systems to achieve desired outcomes. Kerr draws on examples from healthcare and military history to highlight how misaligned incentives affect organizational performance. He also emphasizes the need for effective measurement and the importance of open communication in leadership during transformative changes.