Steve Howard

Steve Howard, a sustainability leader and former Chief Sustainability Officer at IKEA, discusses the friction between capitalism and climate action. He outlines four hard truths that hinder businesses from achieving climate goals. Howard argues that current markets favor short-term profits over sustainable practices, and he emphasizes the need for innovative policies, internal carbon pricing, and investment in green technologies. He illustrates his points with real-world examples like IKEA’s LED initiative and emerging markets' innovative solutions.