Steve Heroux

Steve Heroux, a sales coaching expert with a focus on Sales DNA profiles, shares insights on redefining sales culture. He tackles the negative perceptions surrounding salespeople and emphasizes the need for ethical selling. Steve introduces the Sales DNA assessment tool, underscoring its role in tailoring coaching strategies. He champions the importance of hiring value-aligned sales talent and nurturing genuine client relationships. With fresh strategies and focuses on trust, he envisions a more authentic and effective approach to sales.