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Steve Fretzin
Host of the Be That Lawyer podcast and a law-practice coach who helps attorneys grow their practices through business development strategies, coaching, and rainmaker roundtables.
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13 snips
May 13, 2025
• 34min
Want More Clients? Master This Skill Most Lawyers Ignore
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In this engaging discussion, Steve Fretzin, an author and coach specializing in business development for attorneys, shares insights on the vital balance of legal expertise and client relationships. He stresses the importance of understanding client needs, leveraging AI for efficiency, and transforming mindsets around business development. Steve highlights how communication skills can significantly enhance lawyer-client engagement. He also advocates for embracing technology to create a streamlined practice while emphasizing personal legacy in the profession.
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