Steve Fretzin

Host of the Be That Lawyer podcast and a lawyer coach focused on legal business development, marketing, and firm growth; helps attorneys build bigger books of business and produce strategy content for practicing lawyers.

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May 13, 2025 • 34min

Want More Clients? Master This Skill Most Lawyers Ignore

In this engaging discussion, Steve Fretzin, an author and coach specializing in business development for attorneys, shares insights on the vital balance of legal expertise and client relationships. He stresses the importance of understanding client needs, leveraging AI for efficiency, and transforming mindsets around business development. Steve highlights how communication skills can significantly enhance lawyer-client engagement. He also advocates for embracing technology to create a streamlined practice while emphasizing personal legacy in the profession.

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