Steve DeLay

In this discussion, Steve DeLay, an industry expert from The Ultimate Toolkit, shares his insights on crafting effective marketing plans for sports teams. He emphasizes the critical alignment between ticket sales and marketing for driving revenue. Delve into the 'sellout matrix,' a strategy to generate excitement and boost ticket sales. Steve also highlights innovative tactics for gathering email addresses and fostering ticket usage. Plus, he introduces valuable resources for both sports management students and teams to thrive in the competitive landscape.