Steve DeKoker

This engaging panel features Amie Engebritsen, a professional skier known for her storytelling; Steve DeKoker, a global sports marketing leader; and Adrian Ballinger, a professional alpinist. They delve into how trail running can learn from other sports. Amie discusses redefining success beyond wins, while Steve emphasizes authentic athlete-brand collaborations. Adrian shares insights on guiding and the importance of stewardship in the growing trail running scene. They explore storytelling and how to create stars in the sport, all while preserving its community spirit.