In this engaging discussion, Steve Capell, Vice Chair of UN/CEFACT and Project Lead of the UN Transparency Protocol, dives into the pressing need for transparency in global value chains. He highlights the alarming prevalence of greenwashing, where over 50% of product claims are misleading. The conversation explores the transformative power of the UNTP, regulations like carbon border adjustments, and digital product passports. Capell also emphasizes the role of decentralized identifiers and verifiable credentials in fostering trust and ensuring integrity in sustainability claims.