Steve Born

Chief Marketing Officer of Globus, a global travel leader operating on six continents. Has over 20 years of experience at Globus.

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Apr 9, 2025 • 1h 27min

Revolutionizing Guided Tours: Modern Marketing Strategies that Work with Globus

Join Steve Born, Chief Marketing Officer of Globus, a leading travel company with over 20 years of expertise. He reveals that guided touring is a $300 billion industry and shares Globus's evolution from a 1928 rowboat to a global leader. Steve discusses how modern technology and small group tours are reshaping the travel experience, making it more meaningful and stress-free. He also debunks stereotypes surrounding guided tours, highlighting their appeal to Millennials and Baby Boomers seeking deeper travel connections.

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