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Steve Boehler
Co-founder of Mercer Island Group, a marketing consulting firm that helps marketers and agencies with agency selection, positioning, and pitch strategy.
Best podcasts with Steve Boehler
Ranked by the Snipd community
Dec 8, 2025
• 30min
#49: Steve and Robin Boehler — on the Omnicom–IPG deal and what it means for agencies
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Steve and Robin Boehler, co-founders of Mercer Island Group, dive into the recent upheaval at Omnicom, shedding light on the closure of legacy creative agencies and the challenges large networks face. They discuss how industry consolidation fosters client anxiety and the decline of brand distinctiveness. The Boehlers emphasize the implications for talent and pricing in this turbulent landscape. They also preview their upcoming book, sharing insights on agency positioning and winning strategies in a changing market.
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